Wondering What the Pros Do When It Comes To Marketing Time Management Let's face it, you didn't start your small business to do marketing. You may have started it because you what to help people, solve a problem, or change the world. Whatever the reason I can almost guarantee that it was for love. The love of your passion!
So if you don't love marketing (I can't understand it myself 😉) then marketing becomes a chore. And nobody likes chores. Flashing back to my twelve-year-old self having to dust and vacuum the living room here. So how can you use your time more effectively?
Here are 3 things that the pros do when it comes to marketing time management tips.
1) Time Block. You've heard of time blocking before and blocking out time for marketing is no different. But don't just block time on your calendar and label it marketing. Look at your strategy and reverse engineer what you need to do to make that launch happen, or get that event to go off without a hitch. Now start blocking off time. Be sure to put in specific labels. Marketing doesn't tell you what you're working on. "Newsletters" though tells me what to do when my reminder goes off. You can even say Newsletters for September if that helps you focus.
2) Investment In Marketing Education, Training, and Skill Development. Who's done this....I don't have time to tell someone how to do this I will just do it myself? What about this one...I probably should take that class, but I just don't have the time/money/interest to do it. We all know that education and training for yourself or your team is a vital part of creating an effective team. If you're ready to hand off your marketing project but you don't have time to train your replacement (why do we always think we have to do everything ourselves), my suggestion is to do a video of your screen while you're working on the project. Then your team will always have the video to refer back to. Spending time on training and education is an investment in your business, not a wasted expense.
3) Don't Waste Time On Things That Aren't Working. Each small business is unique and what works for one might not work for the other. Don't worry if things aren't working. If you need more time to work out the kinks go for it, but if something is really not getting the best marketing return on your investment, be ruthless, and cut it out! As Uncle Joey would say on Full House.
Your time is valuable don't waste it! Try these few time management marketing strategies today and see what works for you.