Marketing Tactics and Strategies that Grow Small Businesses

Top 10 Strategies for Service based Businesses to Thrive

entrepreneurs small business marketing Feb 21, 2024
service based business movers

Welcome to the dynamic land of service based businesses, where success hinges on growing connections and building authentic relationships. If you're a small business owner or entrepreneur in the service industry, you are well-acquainted with the challenges and triumphs that define this landscape. Whether you offer consulting, coaching, or specialized services, the digital era presents many opportunities to elevate your brand. In this blog post, we will unravel the top 10 strategies designed to create growth for your service based business.

1. Utilize a "Refer a Friend, Get a Free Gift" Strategy

Start your growth journey by leveraging the power of referrals. Introduce a compelling "refer a friend, get a free gift" strategy that not only incentivizes your existing clientele but also propels your brand into new networks. Utilize unique keywords on social media to facilitate quick and widespread dissemination of your business among relevant audiences. Additionally, feature user-generated content on your website and main profiles, fostering a sense of community and trust.


For Example, imagine you offer online coaching services. Encourage your clients to refer a friend, and in return, offer them a complimentary e-book, exclusive access to a webinar, or a discount on their next session. This strategy encourages referrals and creates a tangible incentive for your existing clients to engage actively in your referral program.


2. Offer High-Quality Content Across Social Media Platforms

For service based businesses, your expertise is your most valuable currency. Share this wealth generously by offering high-quality, free content across various social media platforms. Move beyond conventional promotional posts and create informative videos addressing the top questions your customers have. Repurpose this valuable content into written blogs, Instagram Stories, and other media types. Consistently providing valuable insights establishes you as an expert and engrains your brand in the minds of your audience.


Consider creating a series of short educational videos addressing common challenges your clients face. Share tips, tricks, and actionable advice. Repackage this content into blog posts, infographics, and snippets for various social media platforms. This strategy showcases your expertise and ensures your audience receives valuable content in the format they prefer.

3. Demonstrate Expertise Through Thought Leadership

Transparency, past projects, and client interactions form the backbone of your service based business. Go beyond telling your audience what you can do; show them why you are the expert they need. Thought leadership isn't just a buzzword; it's a game-changer. Leverage your knowledge to build a personal and business brand that connects with your ideal client. Foster a community around your services by consistently providing value based on your expertise. It isn't just marketing; it's an authentic connection-building strategy.


Develop insightful blog posts, whitepapers, or webinars that dive into industry trends, best practices, and case studies. Share these resources across your digital platforms to position yourself as a thought leader. Engage with your audience through interactive sessions, Q&A sessions, or live discussions to further strengthen your authority in your niche.

4. Interview Customers for Direct or Indirect Service Based Business Referrals

Your satisfied customers are your best advocates. After delivering exceptional service, don't shy away from asking for referrals. Whether through direct requests in emails or social media messages or indirect methods like interviews in videos or podcasts, let your clients share their positive experiences. This approach works best when you've genuinely surprised your client with value. The authenticity of these referrals, captured through various media, adds a personal touch to your marketing efforts.


Conduct customer spotlight interviews where you discuss their journey, challenges, and how your service made a positive impact. Share these interviews as podcasts or video testimonials on your website and social media. This approach provides valuable content and humanizes your brand, making it relatable to potential clients.

5. Introduce Tiered Ambassador Programs

Ambassador programs offer a unique opportunity to turn customers into loyal brand advocates. Create tiered campaigns that combine email initiatives with viral shareability. Engage your audience by rewarding their participation with e-giveaways, stickers, shirts, and more. Incentivizing engagement creates a win-win situation where your customers become an integral part of your brand's success. Ambassador programs are a powerful tool for organic growth, allowing satisfied customers to amplify your message.


Design a tiered ambassador program where customers earn points for sharing your content, referring friends, or engaging with your brand on social media. Offer exclusive rewards at each tier, such as personalized thank-you notes, branded merchandise, or even access to members-only webinars. Encourage engagement but also transform customers into enthusiastic brand ambassadors.

6. Prioritize Social Customer Care for Immediate Responses

In the virtual realm, immediate and valuable responses are non-negotiable. Prioritize social customer care by promptly responding to calls, emails, and social media messages. It's not just about acknowledging their messages; it's about adding value to their experience. Provide solutions, share helpful content, and demonstrate your commitment to their satisfaction. The more responsive and valuable your interactions, the stronger the connection you'll develop with your audience.


Implement a robust customer relationship management (CRM) system to track and respond to customer inquiries. Share helpful resources, such as tutorial videos or downloadable guides, in your responses. Consider incorporating chatbots on your website or social media platforms to provide instant assistance, ensuring your audience feels valued and supported.


7. Participate Actively in Facebook Groups Where Members are looking for Service Based Businesses

Facebook groups are treasure troves of industry-specific connections. Actively participate in groups without overt self-promotion. Instead, focus on providing valuable solutions to business problems raised within these groups. Sharing short-form content, successes, and milestones, and position yourself as a valuable contributor. This engagement increases your visibility and establishes you as a go-to expert within your niche.


Join and contribute to industry-specific Facebook groups where your target audience congregates. Instead of directly promoting your services, share your expertise by answering questions, providing insights, and participating in discussions. Share snippets of your success stories and milestones to showcase your expertise subtly. Over time, your consistent contributions will build credibility and trust within the community.


8. Ask for and Use Video Testimonials on Social Media

Video testimonials are potent tools for building trust and authenticity. Ask satisfied clients to share their stories through videos and then use these testimonials on social media. When potential clients see real people endorsing your services, it creates a lasting impression. Streamline the process by providing an outline of questions, keeping the testimonials short, and making the submission process easy. This genuine showcase of positive experiences acts as a powerful conversion tool.


Create a dedicated space on your website or social media platforms for video testimonials. Provide clients with a set of questions that highlight their journey, challenges, and the impact of your service. Encourage them to be authentic and share specific anecdotes. Share these testimonials strategically across your marketing channels, ensuring they resonate with your target audience and instill confidence in your brand.

9. Develop a System to Track and Capture Positive Feedback

Positive feedback is gold for service based businesses. Develop a systematic approach to track and capture these valuable testimonials. Create a central repository through a Google Doc or another system and compile quotes and stories. Use this feedback to create engaging graphics shared on social channels and websites. Incentivize clients to submit positive feedback, creating a cycle where satisfied clients inspire others to share their positive experiences.


Implement a feedback capture system where clients can easily submit their testimonials via a dedicated form or email. Regularly update a centralized database with these testimonials, categorizing them based on themes or services. Use this repository to create visually appealing graphics that highlight client testimonials. Consider running periodic contests or giveaways to encourage clients to share their positive experiences actively.

10. Utilize Influencer Marketing to Expand Positive Word-of-Mouth

Influencer marketing isn't just for product-based businesses. service based businesses can strategically choose influencers for long-term impact. Ensure that influencers authentically align with your brand and can genuinely promote your services to a wider audience. This approach extends your positive word-of-mouth reach, leveraging the influence of well-connected individuals to amplify your message.


Identify influencers within your industry or related niches who align with your brand values and target audience. Collaborate with them for genuine partnerships, allowing them to experience and endorse your services. Encourage influencers to share their experiences through blogs, videos, or social media. This authentic collaboration not only expands your reach but also brings in new audiences who trust the recommendations of influencers they follow.

In conclusion, to thrive in the digital world as a service based business you'll need to implement a multi-faceted approach that goes beyond traditional marketing. By incorporating these top 10 strategies, along with additional considerations, you're not just growing your business — you're establishing it as a go-to service in the digital landscape. Embrace each strategy with authenticity, dedication, and a commitment to delivering exceptional value, and watch your service based business grow to new heights.